If the six fall releases in our chart debut as strongly as predicted, it'll be a lovely 4Q for the labels in question.

BANJOS, TRAPEZES AND LOTS OF NUMBERS

Our Sales Geek Dishes Recent (Mumford! Pink!) and Upcoming (Taylor! Jason! 1D!) Releases
Let's sing a song of sales--notably comparing pre-release label forecasts with actual first-week numbers (for a handful of recent, high-profile releases) and with prior-release first weeks (for a batch of big fall albums).

Admit it: Numbers are sexy. That's what we tell the simians who cobble these charts together in our rumpus room, anyhow.

To the comparatives on recent releases first: Mumford & Sons' Babel (Glassnote) and P!nk's The Truth About Love (RCA) exceeded expectations, to put it mildly. The 600k bow of Babel is enough to make the most Americana-averse exec want to hoist a mandolin. And death-defying pop diva P!nk's Truth swung more than 100k higher than its forecast. Kanye West's G.O.O.D. Music comp, meanwhile, was just about on target.

The fall slate, meanwhile, will be dominated momentarily by Mumford and Broken Bow's Jason Aldean--whose Night Train looks to be the year's second-biggest bow to date--both of which are distributed by RED. Aldean and Mumford give RED the top two debuts of the year and fourth week at #1. But Big Machine's Taylor Swift will interrupt that victory lap with an album titled ... wait for it ... Red, and looks on track to clear the million mark in her opening week.

If the six fall releases in our chart debut as strongly as predicted, it'll be a lovely 4Q for the labels in question.

FIRST-WEEK COMPARATIVES ON SELECTED RECENT RELEASES

ARTISTTITLELABELPRE-ACTUAL
RELEASEFW
FORECASTSALES
G.O.O.D. MUSICCRUEL SUMMERG.O.O.D./DEF JAM/IDJ200k205k
CARLY RAE JEPSEN KISSSCHOOLBOY/ INTERSCOPE 75k46k
KILLERSBATTLE BORNISLAND/IDJ125k113k
P!NKTHE TRUTH ABOUT LOVE RCA175k280k
GREEN DAYUNOREPRISE175k139k
MUMFORD & SONSBABELGLASSNOTE400k600k
NO DOUBTPUSH & SHOVEINTERSCOPE125k115k
MUSE2ND LAWWARNER BROS.150k102k

FIRST-WEEK PROJECTIONS ON SELECTED FALL ALBUMS

ARTISTTITLELABELPRE-PREVIOUS
RELEASEFW
FORECASTSALES
JASON ALDEANNIGHT TRAINBROKEN BOW400k196k
TAYLOR SWIFTREDBIG MACHINE900k1.047m
ONE DIRECTIONTAKE ME HOMESYCO/COLUMBIA500k176k
KE$HAWARRIORKEMOSABE/RCA150k152k
RIHANNAUNAPOLOGETICDEF JAM/IDJ275k198k
BRUNO MARSUNORTHODOX JUKEBOX NEW ELEKTRA200k55k

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