"Our partnership with Wendy’s will extend those discovery efforts even more while helping Wendy’s to creatively reinforce its brand with its target audience."
—-Alexis Rodriguez, VH1 SVP Integrated Marketing

DO YOU WANT FRIES WITH THAT “YOU OUGHTA KNOW”?

Wendy’s Will Help Expand VH1 Artist Discovery Franchise with “Fresh on the Scene”
What goes better with a burger and shake than VH1’s “You Oughta Know” franchise?

National fast-food chain Wendy’s is helping the network amplify and expand its artist discovery program by sponsoring the multi-platform initiative that spotlights the up-and-coming singer/songwriters, rockers and divas you haven’t heard of…yet.

Launched in 2004, VH1's “You Oughta Know” introduces promising new artists on the rise to the network’s viewing audience. Many “You Oughta Know" artists have gone on to win industry awards and accolades, including Best New Artist Grammys and nominations. The list includes Adele, Mumford & Sons, Ed Sheeran, The Lumineers, Foster the People, The Civil Wars, Youngblood Hawke and Gotye, among others. April’s “You Oughta Know” artist is highly touted U.K. song stylist Jessie Ware.

The six-month sponsorship includes “Wendy’s Fresh on the Scene,” which will feature 30-second profile interviews of that month’s “You Oughta Know” artist by VH1 music authority Jim Shearer. These vignettes will also have specially crafted graphics to further integrate Wendy’s branding. Artist interviews will tie into Wendy’s brand differentiators such as “quality” and “fresh.” The deal will feature six “YOK” artists over a six-month period.

Featured "You Oughta Know" artists get special treatment during the channel's music hours with increased weekly video rotations during the featured month. Each of these video plays will have its own customized "Wendy's Fresh on the Scene" spot. There will also be in-show integrations on VH1's Big Morning Buzz Live daily show, which will include Wendy's connection to the "You Oughta Know" franchise.

"We’re excited to partner with VH1 on the "You Oughta Know’ program," said Wendy’s Director of National & Local Media Mark O’Leary. "Wendy’s consumers are passionate about music and this extension allows us to connect our customers with upcoming artists and music they enjoy,”

Added VH1 SVP Intergrated Marketing Alexis Rodriguez: “For nearly 10 years, we’ve successfully introduced VH1’s music lovers to the next global superstars. As technology has evolved, we’ve been able to increase the ways that we connect up-and-coming artists with new fanbases. Our partnership with Wendy’s will extend those discovery efforts even more while helping Wendy’s to creatively reinforce its brand with its target audience. Now, will you please pass the ketchup?”

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