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“Most of our traffic comes from mobile devices these days.”
—-Tim Cook, Apple CEO, introducing the iPhone 5
APPLE INTROS IPHONE 5
New iTunes Iteration Also Introduced at Confab
“We are in a post-PC world,” said Apple CEO Tim Cook at this morning's new product showcase in San Francisco. “Most of our traffic comes from mobile devices these days.”

Adding that the company sold a record 17 million iPads between April and June, with a 68% market share and 91% of all tablet web traffic, Cook gave the stage to colleague Phil Schiller, who introduced the latest iteration of their mobile unit, the iPhone 5, made entirely of glass and aluminum, just over a quarter-inch thick and weighing under four ounces, the lightest and thinnest yet. It’s the same width, a little taller and more energy efficient.

Among the improvements: a longer battery life with 10 hours of WiFi browsing, a 40% faster image capture on the camera, with features such as Panorama and Shared Photo Streams. The phone boasts three microphones for voice recognition and noise cancellation, though new adapters will be needed to fit the iPhone to the old docks.

The new iPhone 5 hits retail Sept. 21,  will be available for Sprint, AT&T and Verizon customers. It will be priced the same as the iPhone 4S--$199 for 16GB, $299 for 32 GB and $399 for 64GB, The iPhone 4, by the way, is now free on contract; with the 4S price cut to $99.

Improvements were also made with the iOS 6 and Siri, who can now cite sports scores,. launch apps by voice, choose restaurants and make reservations , and offer Rotten Tomatoes movie reviews upon request.

Eddy Cue then got up to talk about improvements to its music services. The new iTunes version was described as "dramatically simpler" in terms of finding and choosing music, as well as managing playlists. It will be available in late October after the new iOS 6 improvements.

There was no mention of Apple’s purported new Internet radio service which will take on Pandora and iHeartRadio apps, among others, though it is expected to be available on the iPhone, iPad and Mac computers, but not for the competing Android system.

The main issue with Internet radio service in the U.S. has been the exorbitant royalties, which are fixed by intermediary bodies, leaving webcasters not a lot of flexibility to negotiate. Apple previously tried and dropped the idea of Internet radio due to that very reason, but it appears this time, the company will try a different approach.

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