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“We understand how to tap into fan obsessions across pop culture and music through authoritative brands that connect with one in four millenials."
—-Steve Hansen, SpinMedia CEO

THE CURRENT BUZZMEDIA SPIN

Online Publisher Buzzmedia Re-Brands Itself as SpinMedia
Buzzmedia, the online publisher which aggregates such music-oriented websites as Stereogum, Celebuzz, Idolator and XLR8R, among dozens of others, including a part-ownership of Hype Machine and Brooklyn Vegan, has rebranded itself SpinMedia.

The company takes its name from Spin Magazine, which it acquired last year. Shortly after purchasing the two-decade-plus old magazine, the company shut down its print division, while retaining the name and site.

SpinMedia also announced a newly created management team, promoting Steve Hansen to CEO and naming former Buzzmedia CEO Tyler Goldman Executive Chair of the Board. The company is planning to attempt to further involve its audience across a number of platforms, closing a $15 million round of funding toward that goal, despite laying off 50 employees, 20% of its work force, last month.

Said Hansen: “We understand how to tap into fan obsessions across pop culture and music through authoritative brands that connect with one in four millenials. Now, we’re strengthening our lead with a completely new technology infrastructure that better serves fans, delivering them compelling content and creating unforgettable experiences that they can consume anywhere, anytime with an unmatched richness and depth. We’re also creating unique advertiser integrations that leverage our brands’ abilities to connect with consumers online and offline. At least that’s what I’m telling my investors.”

Buzzmedia is looking to new initiatives on the business side of its properties and on increasing targeted advertising across its 40-plus websites.

“Our mission has never wavered,” added Hansen. “We indulge our obsessive passion for culture—and invite you to come along... Today’s digital world gives us unprecedented opportunities to connect our audience to the things they love. We believe that the story only begins when the publish button is pushed."

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