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SWIFT DEVELOPMENTS

Taylor Swift Reveals Her New Album, Single and Video; Everybody Goes Apeshit
Big Machine's Taylor Swift greeted fans from atop the Empire State Building live on ABC and Yahoo! today, stepping inside before a "handpicked" studio audience to announce three "big surprises."

First came a recording of her new song, "Shake It Off," a propulsive pop ditty written with Max Martin and Shellback, to which Swift and audience danced (it impacts Pop radio this week).

Then Swift revealed she'd be working on a new album for two years, which she called not only her favorite yet and a "rebirth," but the most "sonically cohesive," and acknowledge the influence of late-'80s pop on the project. The album is called 1989 (after the year she was born) and it's due out 10/27.

The deluxe edition, she said, will have three additional songs as well as tracks that are voice memos directly from her phone—reflecting the earliest ideas for some of her songs. The physical product will also include packets of Polaroids, a current Swift fixation.

She also announced the 1989 SwiftStakes, which will provide 1,989 prizes including tickets and meet-and-greets. After taking questions from fans,

Swift unveiled her third surprise: the dance-themed video for "Shake It Off," directed by Mark Romanek, featuring a huge cast of dancers in every imaginable style (and seen above). The pre-sale is on now at iTunes (where "Shake It Off" has already jumped to #4 on the singles chart) and TaylorSwift.com.

Look for explosive and possibly historic developments at Top 40 radio.

TAGS: nograybox
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