Jelly Roll knows what it means to need a hand when it comes to mental health, so he’s teaming with American Greetings for a line of inspirational “Creatacards” aimed at helping out.

The genre-jumping superstar, who will drop the much-anticipated Broken Bow/Republic album Beautifully Broken on 10/11, was personally involved in the design of the digital four-card series, which will be available for free on 10/10 (World Mental Health Awareness Day). The cards all include a clip from Jelly Roll’s hit “I Am Not Okay.”

Jelly Roll has earmarked profits from Beautifully Broken pre-orders to benefit several charities committed to mental and physical health, including Wounded Warrior Project, Shatterproof, Folds of Honor and the National Alliance on Mental Illness (NAMI).

Rob Matousek, executive director, direct to consumer business at American Greetings, said, “Having the opportunity to collaborate with Jelly Roll to bring this topic to life in a thoughtful way through virtual greeting cards is an honor and a great opportunity to help us achieve our mission to help make the world a more thoughtful and caring place.”