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Amazon Music will go more than a little bit country with special programming for Country Music Month.
Much of the action will center around the streamer’s flagship “bonfire” playlist, including new livestreams, Amazon Music Originals and videos from the artists who drive the content.
The programming includes such Amazon Music Originals as Dylan Gossett’s cover of Bob Dylan’s “Don’t Think Twice, It’s All Right,” which drops on 10/4, and "Love and Learn," an Amazon Music exclusive by Lainey Wilson that will land 10/25.
On 10/11, Amazon Music will release on-demand video of of seven-time Grammy winner Kacey Musgraves’ recent Climate Pledge Arena concert in Seattle, a Prime Video exclusive. Jelly Roll will then kick off a third season of Amazon Music Live on 10/17 in support of his upcoming Beautifully Broken (Stoney Creek/BBR/Republic). The show will stream on Prime Video and Amazon Music's Twitch channel.
Fans can also expect Country Heat Weekly podcast episodes co-hosted by Amber Anderson and Kelly Sutton featuring interviews with Gossett, Joy Oladokun, Wyatt Flores and Kelsea Ballerini.
“Leaning into our strength in country music, ‘bonfire’ allows us to speak to a wider, more diverse music customer with a unique, mood-based, genre-blending playlist," said Emily Cohen Belote, lead music curator at Amazon Music. "Sitting at the intersection of country, indie, and alternative, bonfire was created because these genres have more in common than not and belong together in one home.”