Mallary Birdsong is joining UMG's Bravado as senior director of brand management, where she will be based in Nashville and report to SVP/Head of Brand Management and Artist Relations Brian Schechter.

Birdsong arrives from Make Wake Artists, where as director or merchandise she worked with acts such as Luke Combs, Flatland Cavalry, Niko Moon, Cooper Alan, Josh Abbott Band and Hailey Whitters.

She previously worked at Dallas Fan Fares, BV3 and Futureshirts. Birdsong is a graduate of Texas Tech University.

"Mallary's multifaceted industry experience is exactly what we look for to help bring our artist's vision to life," said Schechter. "I couldn't be happier to welcome her to the team as we continue to build out our presence in Nashville." Added Birdsong, “I’m thrilled to be a part of the Bravado team and to grow with a company that is truly in a league of their own."