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Music City
PRG'S STARWOOD REHEARSALS EXCEEDS EXPECTATIONS
2/15/24

For over three decades, PRG has been providing the technical and production expertise for global entertainment events like the Super Bowl halftime show and concert tours for the likes of Coldplay, Beyoncé, Billie Eilish and Drake. Since the 2022 launch of its state-of-the-art, 10,000 sq ft rehearsal space Starwood Rehearsals, PRG has quickly established itself as a premier one-stop shop for artists like Kelsea Ballerini, Luke Combs, Leon Bridges, Dan + Shay, Blake Shelton and more to hone live performances and refine production elements in advance of tours and festival performances.

Located within PRG’s Nashville Super Depot, Starwood Rehearsals was envisioned as a creative incubator for music acts looking to flex their artistic muscle and fine-tune high-end production elements. In addition to the sophisticated, turnkey rehearsal space, clients of Starwood Rehearsals also benefit from direct access to PRG’s entire suite of state-of-the-art lighting, audio, video, rigging, crews, digital services, proprietary equipment and industry expertise before taking their shows on the road. With touring continuing to flourish as a key source of artist revenue, streamlining and perfecting live production elements can reduce workloads for crews, trim budgets and curate a more impactful fan experience—all while reducing fixed costs for the artists.

Like its namesake, the legendary Starwood Amphitheatre, PRG conceptualized Starwood Rehearsals as an homage to Nashville’s rich history of live music performances and it’s quickly becoming a key asset in Nashville for savvy musicians looking to make the most out of performing live. Much like Music City itself, Starwood Rehearsals is a home for both big country stars and developing artists across all genres.