Nashville-based label Triple Tigers has tapped Kevin Herring and Annie Ortmeier as co-presidents. Both will report to George Couri, Triple Tigers co-founder and Triple 8 Management founder.

Herring was upped from svp of radio promotion, a position he held since 2017, while Ortmeier joins the company from UMG Nashville, where she was svp, streaming marketing. The news follows the departure of former president Norbert Nix, who was also a partner in the label. He’s now set to launch VISCYRL in partnership with The Orchard.

Launched in 2016 as a jv between Thirty Tigers, The Orchard and Triple 8, the label is home to chart-topping country artists Scotty McCreery and Russell Dickerson, whose collective first nine singles hit #1, and Jordan Fletcher.

More recently, McCreery’s “Cab in a Solo” garnered 120 first-day adds, making it the third-biggest radio start in country music this year, while Dickerson’s latest single, “God Gave Me a Girl,” is climbing the Top 10 at country radio.

“Triple Tigers 2.0 is here,” said Couri. “I look forward to stepping into a more active role, as well as having Kevin and Annie form a dual attack in the worlds of both radio and streaming & digital.”

“This is an amazing group of people and artists who are dedicated to making world class country music and lifting up the artists, songwriters, format and community,” said Herring.

“I have admired Triple Tigers and the incredible success they have had thus far, and am looking forward to being able to build upon that success with Scotty, Russell, Jordan and the team,” added Ortmeier.

Pictured above hoping this wouldn’t land in our inbox are Herring, Ortmeier and Couri.

Photo credit: Robby Kleinnone