BMLG has upped Brooke Nixon to director, streaming. Nixon most recently served as the Southeast director of promotion & marketing for the label group’s The Valory Music Co. imprint.

Additionally, imprint has tapped Chris Waters to succeed Nixon.

“It’s an honor to work with Brooke Nixon and see her growth over the years and I’m excited for her next chapter as she steps into the streaming world,” said Valory Music Co.’s President, George Briner. “We’re also fortunate to have a veteran promo assassin like Chris Waters jump right in so we do not miss a step in delivering the hits to Country radio.”

Nixon joined BMLG in 2015 before moving to The Valory Music Co. imprint in 2016. During her seven-year tenure, Nixon has been key in 25 BMLG #1 hits, including 14 of Thomas Rhett’s 20 career chart-toppers.

“The opportunity to grow and learn in this new role has my excitement at an all-time high,” shared Nixon. “Thank you to Scott Borchetta, George Briner and The Valory Music Co. and Big Machine Label Group teams for your continued confidence and support.”

Waters joins the imprint from Pearl Records, where he worked as director of promotions. He also previously spent time at Show Dog Nashville, Warner Music Group, Sony Music and Cumulus Nashville WSM Radio.

“I’m beyond excited and grateful to be part of this team and amplify the The Valory Music Co. roster,” added Waters.