Bruce Kalmick's WHY&HOW, home to Breland, KALEO, Whiskey Myers, Chase Rice, Danielle Bradbery and more, has struck a partnership with Red Light Management, effective immediately.

The pact will create an even larger family for WHY&HOW and allow the company to collaborate across all areas of the music business and provide enhanced resources.

Kalmick founded WHY&HOW in 2020. The full-service management operation has grown to over 20 staff members across marketing, creative, brand endorsements and more, who will all join Red Light Management's robust operations.

"With our new partnership, WHY&HOW is gaining the opportunity to learn from one of the most influential executives in the music business, Coran Capshaw," Kalmick stated. "We can't wait to get started on this exciting new chapter."

"We’re excited about our new partnership with WHY&HOW," Capshaw said. "Bruce has put together a great group of artists as well as a very talented management team. We look forward to working alongside them to help enhance all aspects of their business."

Bruce finds special issues of our print magazine ideal for wrapping up the many trout he’s pulled out of Caney Fork.