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Tractor Supply Company has partnered with Lainey Wilson, Ashley McBryde, Jimmie Allen, Dustin Lynch and Kat & Alex, along with the Opry Entertainment Group, to launch its inaugural Emerging Artists Program to discover and support rising country artists.
TSC will select five artists who will travel to Nashville in June, where they will meet with mentors and industry executives, record their songs and open for two-time CMA Awards winner and Tractor Supply Brand Ambassador Wilson during CMA Fest week.
Additionally, selected artists will earn a spot on Ole Red on the Rise Presented by Tractor Supply, an OEG series that kicks off on 6/7. They’ll also have the opportunity to perform alongside Wilson on the Grand Ole Opry stage and appear in an upcoming Circle Network 30-minute special set to premiere this fall.
“I always say I only take advice from people around me who are where I want to be, so I’m hopeful I can be that person for somebody else through Tractor Supply’s program,” said Wilson.
“Our Emerging Artists Program will offer emerging artists unparalleled access to Lainey and these other chart-topping artists, while opening the door for them to share their music with the world,” added Tractor Supply CMO, Kimberley Gardiner.
“We are thrilled to continue to support [Lainey], our participating Opry members and other emerging artists through this exciting new partnership,” shared OEG Director of Artist Relations, Jordan Pettit.
Artists can submit an original song inspired by the “Out Here” lifestyle through 3/15 here.
The program is curated by Wilson with help from Allen, Lynch, McBryde and Kat & Alex.