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FOUR UPPED AT WARNER MUSIC NASHVILLE
8/31/21

Warner Music Nashville has promoted four of its senior staff members. Tim Foisset is upped to SVP of Commercial Partnerships; Shane Tarleton is elevated to EVP of Artist Development; Victoria Mason becomes SVP of Interactive Marketing & Analysis; and Brooke Hardesty rises to VP of Interactive Marketing.

Most recently VP of Streaming, Foisset will be charged with maximizing marketing opportunities and revenue potential with WMN’s partners in streaming, digital retail, e-commerce, D2C and more. His career began in 1998 at Burly Bear Network and has spent time at Fuse Networks as well as Razor & Tie. He’ll report to EVP/GM Ben Kline.

“Tim’s knowledge of the marketplace is best in class,” said Kline. “In this expanded role, he will have an even greater impact on the success of our artists and their music.”

With Tarleton at the helm, the Artist Development department comprises marketing and creative services as well as Mason’s full team. Tarleton began his career at Titley/Spalding Artist Management, before spending six years at RCA Label Group working on imaging and branding for Kenny Chesney, Brad Paisley and Martina McBride, as well as a stint producing events for MGM properties. Joining WMN as Creative Director in 2010, Tarleton was most recently SVP of Artist Development. He also reports to Kline.

“Shane has earned love and respect within the country music community that is unmatched anywhere. His passion for the artists and their creative vision continues to help drive our decision making at the highest level,” added Kline.

Mason, who joined WMN in 2011 after spending three years at Nielsen, oversees audience and fan development strategy via the touring, brand partnerships, analytics, interactive marketing and video strategy teams. The Indiana University’s Kelley School of Business alum will report to Tarleton.

Of Mason, Tarleton said, “Torie is a boss, simply put! She has diligently constructed a fan-focused interactive team that is world class and will lead our artists to new height.

Hardesty, who reports to Mason, leads a team of five as they create tailored digital experiences ranging from live event activations to social media campaigns. The Belmont University alum’s previous roles include radio promo at CCM record label Word Entertainment and account services at J&A integrated thinking.

“Brooke has built a bright, bold, passionate team over the past few years, and it’s truly been an honor to work alongside her,” said Mason. “Her work ethic, creative prowess and killer marketing instinct continue to serve our artists each and every day.”

Pictured above are (l-r) Foisset, Hardesty, Tarleton and Mason.