VIACOM CBS BULKS UP ON COUNTRY

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		A GRAMMY-FLAVORED HITS LIST Extra-tangy (11/12a) Check It Out Now BEY LEADS ARRAY OF FEMALE STARS IN GRAMMY NOMINATIONS Adding up the numbers (11/8a) Check It Out Now GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS 80% is a lot better than usual. (11/12a) Check It Out Now UMG STATEMENT ON ACKMAN'S TWEET: NO A high-end face-off (11/11a) Check It Out Now AND THE 2025 GRAMMY NOMINEES ARE... And away we go. (11/8a) Check It Out Now
		NOW WHAT? We have no fucking idea. COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. WHO'S BUYING THE DRINKS? That's what we'd like to know.

Music City

VIACOM CBS BULKS UP ON COUNTRY

7/8/21

CBS will use a broadcast of the CMT Music Awards on 4/3 to kick off ViacomCBS’s first-ever Country Music Week of special programming and events.

An exclusive director’s cut airing of the CMT Music Awards on CMT and various ViacomCBS platforms will close out the week.

ViacomCBS is moving the awards show to CBS from CMT following the success of its June edition: The CMT Music Awards saw a 10% increase in total viewers and was the #1 most social program across all of television for the night. Across the six ViacomCBS network simulcast, P18-34 ratings saw a +32% increase over last year’s event.

CBS will roll out more info on the 2022 CMT Music Awards in the coming months.