The Academy of Country Music has announced new hires in three departments: Rory Levine joins the Academy as VP, Digital Strategy & Engagement; Haley Montgomery joins as Manager, Awards & Membership; and David Sassano joins as Executive Assistant to ACM CEO Damon Whiteside. Pictured above (L-R): Levine, Montgomery, Sassano.

Most recently, Levine led all consumer recruitment and registration efforts for The Atlantic’s acclaimed events business. Prior to that, he served as VP, Marketing and Audience Engagement at Viacom’s CMT, heading all consumer-facing advertising campaigns, promotional partnerships, and social media activation, including the successful migration and relaunch of the fan-favorite music drama series Nashville. In his new role, Levine will build and execute digital strategies for the ACM's content across a variety of platforms; he will report directly to Whiteside.

Alabama native Montgomery will be responsible for supporting all initiatives and development of ACM membership, along with overseeing the Awards & Voting process. Previous stops for Montgomery include Opry Entertainment Group as Manager for the Artist & Label Relations team and three years on the strategic partnership team at CMA. She will report to Tommy Moore, VP, Artist & Industry Relations and Board & Governance.

Sassano joing ACM after spending 14 years at WMG as Director of Operations and Administration. His first 10 years were at WEA in New York and most recently 4 years at Warner Music Nashville. In his current role as Executive Assistant, he will provide administrative support to the CEO, Board of Directors and Executive Team.

“The Academy is thrilled to welcome Rory, Haley and David to the team,” said Whiteside, CEO of the ACM. “Each of these professionals brings with them valuable expertise and knowledge of the Country Music industry that we know will provide a fresh perspective to the ACM team, helping to propel us forward in our future endeavors.”