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Music City
STILL MAKING NOISE:
MARY CATHERINE KINNEY
4/8/21

In our new feature, Still Making Noise, we highlight former Noisemakers and catch up on their latest endeavors as they continue to make shit happen in the biz.

When we last featured Music City favorite Mary Catherine Kinney in 2018, she was wrapping up her tenure at Sony Music Nashville. Since then, Kinney moved to Spotify, where she's led marketing campaigns for Taylor Swift, Luke Combs, Mickey Guyton, Miranda Lambert, Chris Stapleton and more as part of the Artist & Label Partnerships team.

Mary Catherine was recently promoted at Spotify to Strategic Music Partnerships Lead. In her new role, she will focus on genre and culture strategy for Nashville, innovating new opportunities with artist & label partners, leading relationships with industry organizations and advising on artist & Spotify brand campaigns.

In her time at the streaming hub, Kinney launched Spotify's new Country playlist, Indigo, and led campaigns including the Hot Country x CMA Awards multimedia partnership for AOTY nominees Luke Combs, Ashley McBryde, Jon Pardi, Old Dominion and Miranda Lambert; Spotify's Play Your Part voting campaign; and Taylor Swift campaigns for albums Lover, evermore and folklore, which set the record for the most first-day streams for a female artist on Spotify.

Fortunately for MCK, this shoutout doesn't include a Zoom meeting with a crusty HITS editor.