Earlier this month, Bruce Kalmick launched his Texas-based management company, WHY&HOW, and now, the artist manager is staffing up.

Previously a partner at Tripe 8, Kalmick brought along alumni Kelly Kresen, Rachel Cave and Eddie Kloesel to join W&H and all three managers have been upped to VP roles within the company.

“It’s such a blessing to have support from this industry as we take a step into W&H,” shared Kalmick.

“We all have to work together to lift the business back up and our team will be squeezing every lime dry daily to ensure not only a return but overwhelming growth in our modern-day renaissance.”

Also joining Kalmick’s W&H include Manager Pete Olson, Day-to-Day Matt Stubbs, Creative Director EvanKaufman, Senior Marketing Director Lesley DiPietro, Marketing Directors Avery Bashaw and Chelsea Cankar, Executive Chloe Strickland and Management Assistants Eric Radford, Wane Lindsey and Olivia Dahlstrom.

Olson, Stubbs, Kaufmann and Bashaw have also previously worked with Kalmick.

The full-service artist management company, which reps clients both domestically and globally, plans to diversify with focuses ranging from publishing to educational and philanthropic endeavors.

“Our first initiative is to give back; both in charitable donations with W&H IMPACT, and also through our W&H EDU initiative further aiding educators by being a resource and encouraging a diverse group of future industry leaders attending universities around the world, adds Kalmick.

The W&H roster includes KALEO, Belle Mt., BRELAND, Chase Rice, SRPN (Samantha Ronson & Pete Nappi),Whiskey Myers, ZZ Ward and more.