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12/14/20

Sony Music Nashville has promoted Paige Altone and Liz Cost to VP of Marketing. Altone and Cost will report directly to SVP of Marketing Jen Way, who made the announcement.

In their new roles of Marketing VPs, Altone and Cost—who joined SMN as Managers of Marketing in 2016 and 2017, respectively—will oversee the strategy, development and execution of targeted marketing campaigns and consumption growth for the SMN roster of artists. Most recently, they held Senior Director of Marketing positions.

“Liz and Paige are two of the smartest marketing executives I’ve ever had the privilege of working alongside,” shared Way. “Their extraordinary leadership and creativity is vital to the ongoing success of Sony Music Nashville and our artists, and I’m so excited to watch them continue to thrive in their roles with these well-earned VP Stripes.” 

SMN Chairman/CEO Randy Goodman added, “The growth and leadership development of Liz and Paige, particularly in these unprecedented times, has been extraordinary and gratifying for me to see. Our future is in good hands.”

Prior to joining SMN, Altone started her music business career in the promotions department of Atlanta’s WKHX before joining Southern Ground Artists in 2011 and AEG Presents in 2014.

Cost’s first gig in the music biz was a backstage Hospitality Coordinator at the Ryman Auditorium before joining Bigger Picture as the Director of Marketing. She also spent time as a Project Manager at DigSin/Digmark and was the Director of Strategic Branding and Event Management at SESAC.

Pictured above are Altone (L) and Cost (R).