"A HIGH-WIRE ACT": BEN WINSTON ON PRODUCING THIS YEAR'S GRAMMYS
A different kind of challenge (1/28a)
TRUMP TALKING TO ORACLE ABOUT TIKTOK TAKEOVER
The roller-coaster ride continues. (1/27a)
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GIVING BACK
FireAid, other benefits prove artists want to be part of the solution.
MEET THE RESISTANCE
Music fuels the fight as our rights come under attack.
BEST NEW ARTISTS
Grammy's BNA batch proves its mettle.
AFTER THE FIRES
How can the biz help restore L.A.?
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How are you coping without live music?
For Jon, we shot a quarantine doc for CMT that focused on what Jon’s been doing with all this time on his hands. It was a great piece that led to other opportunities. With Jillian, she put her energy into writing and recording. We released “Wait for the Light,” which was inspired by these times but offers hope. I think that’s what people really need right now.
Some country fans want physical. How do you bridge the gap?
It’s less about bridging the gap and more about not ignoring that there is still a demand. I’m not of the school of thought we should just do away with physical and force the consumer into a streaming-only lifestyle if that’s not what they want. If there’s still demand, why wouldn’t you service them the way they want? Beyond a CD, it’s more about creating interesting new product, along with interesting presale bundles, whether it’s limited-edition merch or vinyl.
What’s one thing you hope for the industry?
I hope for the continued progression toward equality for women, people of color and the LGBTQ communities within our industry as a whole. Sometimes it takes incredible societal shifts in order for changes to then be reflected within the workplaces, and I think that’s what we’re going to see here in the near future with what is happening. We’re in the middle of an important movement.