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TIM MCGRAW IN THE HOLIDAY SEASON
5/7/20

BMLG’s Tim McGraw and American Greetings have teamed up to spotlight the country stars’ newest single, “I Called Mama.” Set for release on 5/8, the single comes within an eCard designed by American Greeting as a part of their free digital card-sending campaign, #StayConnected, and arrives just in time for Mother’s Day.

“Mamas deserve to be recognized and celebrated. My mom has nurtured me and given me love, strength and encouragement. She is a light and I love her so much,” says McGraw. American Greeting Chief Marketing Officer Alex Ho adds, “We planned our Mother’s Day campaign earlier in the year to recognize all the moms out there who show up each day and do one of the world’s toughest jobs. Since March, many moms have now taken on even more roles, like at-home schoolteacher, or helping on the front lines of this pandemic. Connecting with all of the moms in our lives couldn’t be more important than now.”

In addition to McGraw’s digital card, which is available now and free for a limited time here, American Greetings' Mother’s Day cards will be available in store and online as their #StayConnected campaign continues to provide a series of free daily postcards available here.