Charleston, South Carolina’s Lynn Oliver-Cline is Kappy’s counterpart at River House Management. The former Hootie & the Blowfish intern, who started the label that’s become a management/publishing powerhouse, still works with a string of writers, as well as managing Jameson Rodgers. Loving the flexibility major labels have, she folded River House into Columbia Nashville, where “It feels like we can pursue some out-of-the-box ideas and be supported. They’re so open to new ideas, in part because they have to be, but the new world is bringing artist development back in a really big way.”

With all the disruption, what’s the biggest hurdle?

Trying to provide exclusive content to everybody who needs it to support their individual platforms. It’s really taxing trying to be everything to everyone at all times, online and on social media. Artists want to write and play music, but there’s so much time that is spent on this other stuff that was never expected before, especially as far as video content. There are a lot of expectations, and I think things really have to be well thought out and strategic when you’re speaking to your audience, no matter where it is.

Best Advice?

The devil is in the details. Always.