CMA Foundation Executive Director Tiffany Kerns manages the staff, oversees developing and executing their strategic plan in conjunction with the board, as well as directing and managing all the financial investments made in music education across the country. It’s one of the CMA’s primary missions—millions have been raised and awarded thus far—and it gives the Bradenton, Fla., born University of Tennessee grad an across-the-board perspective on today’s country artists, their teams and the impact they’re having on the world around them. “I see artists utilizing their platform to create positive change and social impact. They’re interested in being well-rounded and supporting causes publicly by partnering with organizations and brands.”

With all the disruption, what’s the biggest hurdle?
Social impact only works if it’s authentic, sustainable and scalable. Unfortunately, there are many organizations that are not having a deep impact in their communities because they don’t have the resources and knowledge. We really try to look at how we educate artists on the causes they are passionate about, guiding them on having the greatest impact on their philanthropy. It’s critical that an artist be confident in the mission of the organization before getting involved.

Best lesson learned?
You cannot do this work alone. Leaning on each other for expertise is a great resource. Often we try to shoulder it all, but we are so much stronger when we work together.