Quantcast
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

JESUS IS COMING—REALLY (UPDATE)
Your skepticism is understandable, given recent history. (10/22a)
NEIL'S ROCKY MOUNTAIN TRIP
New's cranky and crankin'. (10/22a)
THE DEATH OF PRINT JOURNALISM: TOWERING INFERNO EDITION
Made with 100% paper. (10/22a)
ALL ABOUT
THE BENJAMIN
Hot derby in 3, 2, 1... (10/22a)
BMI BIG ON BLIGHTY
Rhian returns from holiday, attends an event, files a story. (10/22a)
BEHIND THE SCENES WITH KANYE
And lo, there was much earned media.
MOE, MARSHMELLO AND MONEY
The story of a "faceless" brand that got very, very big.
THE NEW WORLD OF A&R
The trap they all fell into.
GRAMMY NOMS
Who deserves consideration in the genre categories?
Music City
NEXT-WAVE AGENTS: BRAEDEN ROUNTREE (WME)
7/8/19

It was a somewhat longer way around for WME’s Braeden Rountree. The East Texan from Hallsville moved through Stephen F. Austin’s Music Performance program in Nacogdoches before getting his MBA at Nashville’s Belmont with an emphasis on negotiation. But after working in publishing, management and at a label, it was the William Morris mailroom where his epiphany occurred: “This is what I’m supposed to be doing with my life.” Repping Kane Brown, Granger Smith, Ryan Hurd and Marcus King Band give him some insight into how to build careers with both specificity and a long-range plan.

How has breaking artists changed in the new economy?
Although radio and PR are still very important, they aren’t the only pieces. Social media, streaming and satellite radio mean there are so many more layers. The role of each person on the artist’s team has evolved. Today, everyone must be willing to wear multiple hats and pitch in whenever necessary to achieve the goal. I’m constantly asking questions and trying to learn as much as possible about all the ways acts are breaking, so that I can advise my clients how to effectively navigate those streams. With so many ways, it’s easy to lose focus and momentum.

Best lesson learned?
Sometimes the greatest ideas come with a fresh perspective.