Bo Martinovich has been named to the newly-created role of Director, Artist Development at Sony Music Nashville effective immediately.

In his new role, Martinovich will report to EVP, Promotion & Artist Development Steve Hodges and will work with all departments to create and implement new artist development strategies.

Prior to being upped, Martinovich was Director, Midwest Promotion with Columbia Nashville.

“I’m thrilled to accept this exciting, dream challenge,” said Martinovich. “Honestly, Sony Music has been part of my life even before I was born! It’s always been, and always will be, about the artists and the music. No matter the technology or delivery systems, it’s always going to be about the creative process, and I couldn’t be more thankful to Shane Allen for his leadership during my time at Columbia Nashville, and to Steve Hodges, Ken Robold, and Randy Goodman for this new unBOlievable opportunity!"