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He signed Elvis.
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Boots On Stage took the desert by storm during Stagecoach weekend. For its fourth consecutive year, the LA-based marketing company took over the Coachella Valley as the host of several must-attend events.
The Boots On Stage Hotel was introduced this year, which included a poolside BBQ and performance by Chase Bryant on Saturday afternoon. Big Machine's Tyler Rich (pictured) made a cameo, joining Bryant for a cover of Brooks & Dunn before surprising guests with a full performance himself.
Among the celebrity guests that checked in at the Hotel (stocked with beverages from Michelob Ultra, Deep Eddy Vodka and Snap Kitchen): Arielle Kebbel, Josh Henderson, Sabina Gadecki, Rob Mayes, Blake Horstmann, Leven Rambin, Dee Jay Silver and San Francisco 49ers players George Kittle and CJ Beathard.
Saturday evening, Boots On Stage partnered with Neon Carnival to throw the biggest party the country music audience has ever seen. Thousands danced the night away and played carnival games, including Sam Hunt, Nina Dobrav, Rob Gronkowski, Camille Kostek, Colton Underwood, Brandi Cyrus and Jimmie Allen.