Captiol Records Nashville artist Jon Pardi has just been tapped as the new face of Wrangler Retro Collection. As the executive spokesperson of the jeanswear and casual apparel company, Pardi will represent the brand in national television, print, radio and online marketing campaigns.

“Jon Pardi has the vintage style, charisma and undeniable musical talent to attract a new and wide audience to the brand,” says Allen Montgomery, the VP and General Manager of Wrangler Western, of the reigning CMA New Artist of the Year. The partnership comes following Pardi’s California Sunrise, which debuted at #1 on the Country album charts. Fans will also be seeing more of Pardi in January of 2019, as he joins Dierks Bentley on his upcoming Burning Man Tour.

Mike Dungan will of course continue to be a smokin'-hot underwear model.