TRIPLE8

CLIENTS INCLUDE: Chase Rice, Kaleo, Eli Young Band, MISSIO, Ryan Hurd, TC3, Scotty McCreery, Wheeler Walker Jr. and The Brinks

MILESTONES OF PAST YEAR: Successfully marketed eight album releases and 15 tours, including multiple overseas tours. Grew our team to 35+ people piling on support for our roster. Partnered and launched Triple Tigers Records with SME, Thirty Tigers and Norbert Nix. We recently purchased a building in Nashville to match our Austin Office (opening in Sept.). Created and launched the #1 music podcast in the nation with Wheeler.

WHAT ARE THE BIGGEST CHALLENGES PRESENTED BY THE CHANGES IN NASHVILLE, AND HOW ARE YOU ADDRESSING THEM IN YOUR WORK?
GEORGE: The biggest change in Nashville is, I would say, a greater openness to new and different ideas. We have taken some unorthodox approaches to major labels and they have started to embrace the new ideas, the big digital partners there are doing that as well, and some artists we not only grow but break without labels means the artists sometimes embrace a new path too. So we keep pushing ourselves to find more and more ways to turn the knobs for artists to build an audience.

BRUCE: George and I have never marched to the beat of the Nashville drum. We’ve always made it clear that we believe in a progressive approach to development, launch and breakthrough in music of any genre. We certainly enjoy working with the traditional labels in town, but we built the foundation of our company on execution. At times, that means we do things that people consider outside the lines, and over the last few years we’ve witnessed more and more of Nashville evolving into a music city with endless opportunities. The days of an artist having to sign to a major label to be heard are gone, and although I think Nashville was last to the table, the progressive approach is beginning to take over within the major labels as well.