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OUR POST-GRAMMY CHEW TAKES LESS THAN FOUR HOURS TO READ
We'll let you get back to your day ASAP. (2/7a)
HITS LIST WINNERS
Here's who's lighting up the scoreboard before and after the Grammys. (2/3a)
GRAMMY-WEEK ALBUM: PICS TO CLICK
Including shots of several luminaries entrapped by a HITS nerd. (2/8a)
GRAMMY RATINGS SOAR
The emphasis on star power seems to have worked. (2/7a)
A TASTE OF RAINMAKERS:
JIM ROPPO
Building blocks of a singular career (2/8a)
HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
THE NEXT BIG PLAYER
in the catalog game is...
INDIE BREAKOUTS
More independent music rises at the DSPs.
THE GOP CONGRESS
At last, America can focus 24/7 on Hunter Biden's laptop.
Music City
AIRWAVES:
STEVE BLATTER
7/19/16

SIRIUSXM

How does SiriusXM break artists? And how do you quantify that? What markers do you look for? What impact have you seen?
SiriusXM listeners love to discover new music, and our music programming team loves it even more. We find it really gratifying that we’ve broken more than 40 artists over the past four years. We quantify our success using a variety of metrics, including digital track sales data, along with streaming and video usage figures. Each SiriusXM channel has its own scorecard, but with over 30 million passionate and engaged subscribers, we’re now able to accurately gauge the potential of a new song after just two to three weeks of airplay.

With the recent acquisition of No Shoes Radio, as well as Willie’s Roadhouse and even Outlaw Country, you’re taking on some very specific artist-branded takes on the genre. How does that expand what the format means? And are you super-serving or pulling in outliers?
Our artist partner channels serve a few purposes. In the case of Willie Nelson, his Willie’s Roadhouse channel serves as SiriusXM’s “classic country” channel, spanning three decades of country music. Willie is extremely active in the programming of his channel and is an amazing partner. No Shoes Radio is a lifestyle channel that targets Kenny Chesney’s No Shoes Nation community of fans. The channel uniquely combines country music with rock, reggae and lots more, all hand-curated and presented by Kenny himself.

Is programming the Country format different than other formats?
The longstanding ecosystem in Nashville that consistently and methodically develops and supports country artists generally doesn’t exist in other music formats. When I joined SiriusXM in 2003, I believed that as our subscriber base grew, we had the opportunity to truly disrupt Nashville’s ecosystem. By taking more chances on records than terrestrial radio and being totally agnostic to where a piece of music came from, SiriusXM was able take unsigned artists like Florida Georgia Line, Cole Swindell, Sam Hunt and Old Dominion and make them major stars. While we’ve actually taken the same approach with new artists with our other current-based channels, SiriusXM’s impact on country music has been the greatest, and we continue to disrupt Nashville in a way that is positive and healthy for the format.

How important are events, festivals, etc. in growing the brand?
At SiriusXM, we believe we need to be more than just an algorithmically generated music jukebox to create real value for our subscribers. Over the past five years, music festivals have become part of the culture in America and continue to grow in popularity. This past year, we broadcast live performances from over 15 major music festivals—starting with Ultra in Miami and Coachella in Indio, and we expect to finish up with Austin City Limits and Route 91 in Las Vegas. Music festivals are now not just part of American culture, they’re also part of the listening experience on SiriusXM.