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HITS LIST WINNERS
Here's who's lighting up the scoreboard. (2/3a)
CHEWING ON THE BIG 4: OUR PICKS
Fearless forecast, with caveats (2/3a)
GRAMMY NOMS IN THE MARKETPLACE
Let's see how they've sold and streamed. (2/3a)
CHART FINAL: TXT's FIRST #1
They've got a lotta Seoul. (2/3a)
SPEAKER IN THE HOUSE
His Cliveness can still pack 'em in on Grammy eve. (2/4a)
HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
THE NEXT BIG PLAYER
in the catalog game is...
INDIE BREAKOUTS
More independent music rises at the DSPs.
THE GOP CONGRESS
At last, America can focus 24/7 on Hunter Biden's laptop.
Music City
NEXT ROUND IS ON US: JENNIE SMYTHE
7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.