NEXT ROUND IS ON US: JENNIE SMYTHE

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		HITS LIST: AROUND THE MAYPOLE The biz springs into motion. (5/13a) Check It Out Now MALONE, WALLEN APPEAR NOT TO NEED "HELP" ACHIEVING MILESTONE A genre-obliterating collab (5/13a) Check It Out Now RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE Producer putting the finishing touches on Thursday's show. (5/13a) Check It Out Now WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR KING KENDRICK No longer keeping his diss-tance. (5/13a) Check It Out Now NEW RELEASES: "HELP" ARRIVES, SWIFT EXTENDS STREAK Post, Morgan and the ever-popular POETS (5/13a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

Music City

NEXT ROUND IS ON US: JENNIE SMYTHE

7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.