NEXT ROUND IS ON US: TOM LORD

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Music City

NEXT ROUND IS ON US: TOM LORD

7/19/16

HEAD OF MARKETING, RED LIGHT

As music consumers’ behavior is changing, what are the biggest challenges in marketing both the artists and their music?

The challenge that we continue to face is shrinking physical-retail space, paired with the fact that a large percentage of country consumers still buys physical albums. But physical retailers are limiting how many titles they can bring in, so it’s a problem—particularly for new and developing artists.

What’s your drink of choice?

Chocolate malt.