PledgeMusic has acquired Derek Webb’s NoiseTrade, a platform helps artists and labels connect with fans through the exchange of free music for email and postal data.

Webb, NoiseTrade Co-Founder and President, will add the title of Pledge Music GM, Nashville, reporting to PledgeMusic CEO Dominic Pandiscia. PledgeMusic investors Magna Entertainment and its co-investor and advisor Sword Rowe & Co., acquired set.fm in March as part of its goal to purchase music-focused properties and distribution vehicles.

“The addition of NoiseTrade and Derek Webb to the PledgeMusic family represents a true step-change for the business,” Pandiscia said. “Derek’s presence in Nashville provides a direct resource into PledgeMusic and its family of companies for the local music scene.”

NoiseTrade’s direct-to-fan ecosystem provide more than 50,000 artists and musicians with ways to connect with fans and add newfound revenue opportunities.

Webb is 20-year-plus music industry veteran and performer, both solo and a founding member of Texas-based folk/rock band Caedmon’s Call. Webb founded NoiseTrade in 2008.