On Monday night, Cumulus Media alternative rock WKQX FM 101.1 renamed itself “101WCoachQX,” unveiling a new logo that incorporates the familiar mustache of Blackhawks Coach Joel “Coach Q” Quenneville.

“We’re proud to salute the Blackhawks for their amazing three-time Stanley Cup win,” program director P.J. Kling said in a statement. “’101WCoachQX’ is honoring the team by continuing to play the altern — correction: HAWKternative music that our audience loves.”