1Paul Tollett Goldenvoice boss slathering on the sunscreen ahead of a hotter-than-ever desert confab. And no, he can't help you put on your wristband.
2Lady Gaga Interscope megastar's Friday night headlining spot due to turn the desert into a stadium—are surprise guests on tap? Gaga fiancé Michael Polansky, pushing buttons and pulling levers, has insiders exclaiming, "oo-na-na."
3Green Day J.D. and Bob really Crushed this booking as Reprise rockers get their (very) long-awaited headlining spot. Sometimes you've gotta take the "Longview."
4BLACKPINK The stans are suiting up for watershed sets by RCA's LISA and Columbia's JENNIE as a new chapter begins for the empire that is BLACKPINK Inc. Will Indio soon be known as Park Place?
5Stacy Vee The power behind the Goldenvoice throne doesn't get enough credit for being a total badass. But Tollett, Jay and company are definitely flashing a "V" for victory.
6Jay Marciano AEG supremo's spring feels a lot like summer as he and team prepare for scorching festival action. He advises you to hydrate. Ain't Love grand?
7Post Malone Mercury heavyweight's big ol' truck is about to roll onto the sand for Sunday night headlining spot. Manager Austin Rosen, CAA agent Cheryl Paglierani and teams are getting face tats for the occasion.
8Travis Scott Epic's rap giant's about to be surrounded by some actual Cactus, Jack, as he "designs the desert." Whatever that means, Stromberg and company promise total freakin' madness.
9Wasserman Team Wass enjoying the feeling of sand between its toes as the agency with most acts at blazing-hot fest. They can have the champagne, but please pass the ice.
10Interscope Nobody has more ponies at the Polo Club than Team Janick as Gaga headlines and GloRilla, Ivan Cornejo, Zedd, more prepare for buzzy sets. But how far is it to the ocean?
