After 47 years of working with Johnny Cash, June Carter and their estates, Lou Robin is being elevated to the role of Business Manager Emeritus for the John R. Cash Revocable Trust. He will relinquish day-to-day management responsibilities

Robin, who played a role in the licensing of Cash’s music, name and likeness, merchandising and a significant part in his recording career with Sony and American Recordings, will continue to work on special projects.

Robin began promoting concerts with Johnny Cash in 1969 and then became manager for both John and June from 1973 until the time of their passing in 2003. From that time on, he continued to serve the trust in the role of Manager of Business Affairs.

“Lou has helped bring my father and mother, John and June, to generations of fans,” said John Carter Cash. “We are lucky to have this expertise for future generations as well. It is a blessing to have Lou as a personal mentor and lifetime friend.”

Robin founded Artist Consultants Productions in 1957 and promoted more than 5,000 concerts worldwide with artists such as The Rolling Stones, Stevie Wonder and The Beatles. He started promoting Cash concerts in 1969 and then became manager for both John and June in 1973 and served them until their deaths in 2003. Since then, he has served the trust as Manager of Business Affairs.

“I’m pleased to be able to use my knowledge to help continue the growth of this important American Icon’s image,” Robin said.

Trustee for the John R. Cash Revocable Trust, Cathy Sullivan, made the announcement, noting “We are thrilled to recognize Lou for the incredible contributions he has made to the Cash and Carter families. None of this would be possible without his constant and unwavering dedication. It is an honor to have his ongoing counsel to protect and promote the legacy of John and June.”