South London rapper Youngs Teflon is a new signing for Atlantic U.K. who’s been “delivering underground heat for a while now,” according to the label’s EVP and president of Black Music, Austin Daboh, who calls him “your favorite rapper’s favorite rapper.” Teflon’s sizeable catalog, which he began amassing in 2009, includes 16 albums (among them Purple Hearts, which hit the Top 40), and countless singles.

“Atlantic will now work with Young Teflon to bring his creative vision to life,” says Daboh. “We’ve been fans for a while and could see he was building a loyal fan base in a demographic that’s very hard to reach and impress. We sat down with him and were blown away by his hustle and determination to sculpt a classic body of work. Everyone at Atlantic is excited that we’ve been able to bring him in and start developing on the base he’s built.”

It’s Teflon’s “royal flush of lyrical skill, tone of voice, storytelling ability and creative mindset” that makes him one of a kind, says Daboh. “That’s the reason true rap fans love him. He’s an artist who creates a throwback sound but one that is undeniably rooted in 2023.”

In the short term, Daboh promises singles to satisfy “day- one fans and remind people of where Youngs Teflon came from.” Next year will be about delivering “a classic U.K. rap album, which we all know he has the ability to create. The sky’s the limit for Youngs Tef.”

STATS

Sales: 916k combined singles, 31k album

Streams: 561k monthly Spotify listeners

Social media: 116k Instagram followers, 70.1k Twitter followers; 33.1k YouTube subscribers

TEAM

Management: Aleem Kalanzi

Label: Atlantic U.K., Austin Daboh

Publisher: unpublished

Agent: Marlon Burton, ATC Live