The BRIT Awards 2024 will take place on 3/2, keeping its Saturday night slot for the second year in a row.

Atlantic U.K. MD and President of Promotion Damian Christian will continue to oversee the ceremony as BRIT Committee chair.

“The move to a Saturday night for the first time proved to be a huge success, so I’m delighted we’ll be back in a primetime slot again in March,” he said.

“A Saturday night show helped us lock in our most engaged audience ever, and we’ll be looking to build on that base as we connect with even more fans in 2024.” Christian promised next year’s show to be “our most ambitious yet.”

The event, sponsored by Mastercard, will take place at The O2 Arena. It will retain its primetime TV broadcast slot on ITV1 and ITX. Sally Wood will stay on as executive producer of the show for BRITs TV and Misty Buckley will return to design the set for the awards. Maggie Crowe—BPI director of Events & Charities—will oversee the overall running of the event.

This year’s ceremony saw viewing figures for the ITV1 broadcast peaking at just under 4m on the night—the highest figure in three years—with a 54% share of 16- to 34-year-olds, the highest in a decade. The individual audience share, at 25.7%, was the highest in more than five years.