EUROVISION SETS A RECORD

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EUROVISION SETS A RECORD

5/15/23

The U.K. is back to its usual performance at the Eurovision Song Contest after placing second to last with this year’s entry, Mae Muller, on Saturday.

Broadcaster BBC said the final was the most-watched in history, with viewers averaging at 9.9m.

Capitol U.K. signing Muller, who was chosen to represent by TaP Management, scored 24 points with “I Wrote a Song.” The U.K. had hoped for a better placing after Sam Ryder scored a long-awaited victory by coming in second last year—a process that was also helmed by TaP.

Still, “I Wrote a Song” is winning in other areas—the track is heading for the U.K.’s Official Singles Top 10 after rising 36 places to #9 in the midweeks.

Eurovision took place in Liverpool and Sweden was crowned winner with singer Loreen, who claimed her second victory.