U.K. record label trade body BPI has turned to the games industry to find its new CEO: Jo Twist, formerly of U.K. games and interactive entertainment org Ukie, will take the post in July.

Twist replaces Geoff Taylor, who left in December. Since then, BPI Chief Strategy Officer Sophie Jones has been acting as interim CEO, a role she’ll remain in until Twist arrives.

Prior to Ukie, which she’s been CEO of since 2012, Twist held positions at the BBC and Channel 4. She has a 25-year background in interactive entertainment, technology, education, creative media and youth culture, and experience in influencing, stakeholder management and organisational change.

“Jo has outstanding credentials and, along with her fresh perspective, she will bring a rich breadth of experience garnered in games and across the creative industries,” BPI Chair YolanDa Brown said. “This will prove invaluable to the BPI and to U.K. recorded music as we navigate great changes in our industry.”

Twist sits on a range of high-level boards, committees, and advisory groups, including the Creative Industries Council, Creative UK Council, and the AHRC Creative Industries Advisory Group. In 2016, she was awarded an OBE for services to the creative industries.