Jamie Spinks has been promoted to head of A&R at Sony Music U.K.’s Columbia Records. His newly expanded role includes running the JV Room Two.

Spinks, who reports directly to Columbia U.K. President Dipesh Parmar, will be responsible for overseeing the direction of the A&R strategy for the label and signing and developing talent.

Room Two is boutique imprint that will operate under the Columbia Records banner and intends to serve as a culture hub, signing, nurturing and developing a new era of artists, while benefitting from the expertise the wider team can provide.

Parmar, who took the helm of the label at the end of last year, said: “Jamie’s the definition of a true A&R who understands how to achieve the best from artists and bring real value to records. I’ve admired Jamie’s work over the years, and we’ve been in close competition for as long as I can remember.”

With more than a decade of experience working in A&R, Spinks joined Columbia Records last year. Since then, he’s signed and developed Venbee, whose hit single, “Messy In Heaven,” spent 20 weeks in the U.K. singles chart, peaking at #3, and has since racked up 112m global streams.

Prior to Columbia, Spinks spent 10 years at Polydor where he signed Jax Jones; he also worked on #1 albums for BRIT Award-winning Celeste and Ellie Goulding.