ALOK, GOULDING & SIGALA TEAM UP WITH RNID

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ALOK, GOULDING & SIGALA TEAM UP WITH RNID

12/12/22

Alok, Ellie Goulding and Sigala have unveiled the music video for "All by Myself.”

The Monica G Carter-directed visual was released in collaboration with hearing loss awareness charity RNID and features deaf actress Pryscilla Monroy García.

“We hope this video shows the richness of the Deaf community’s language and culture and helps to break down the barriers that deaf people and people with hearing loss face,” said Teri Devine, Associate Director for Inclusion, RNID.

With over 27m global streams and airplay support from the likes of BBC Radio 1, the track arrived in October via B1 Recordings/Sony Music UK/RCA and samples Depeche Mode’s “Enjoy the Silence.”

Peep the video below.