The outgoing CEO of the U.K.'s Association of Independent Music, Paul Pacifico, has announced his new position in an unlikely place: CEO of the Saudi Music Commission.

Pacifico, who was rumored to be taking up the soon-to-be empty head seat at record label trade body BPI, will assume his new role in January.

After leading the U.K. trade body for the past six years, Pacifico will now focus on developing Saudi Arabia’s music sector, in line with the country's National Culture Strategy.

“It is truly remarkable to see the level of support and the pace of change within Saudi Arabia as it builds a strong music sector for all to participate in,” Pacifico said. “The opportunity to help in that journey is a huge privilege.

"I look forward to working with my colleagues in the Music Commission to build a vibrant, inclusive and effective music sector as a key part of the ongoing cultural transformation in the Kingdom, led by the Ministry of Culture."