AEG Presents has appointed its first-ever Artistic Director in Lucy Noble, who has been in the same position at London’s Royal Albert Hall for 20 years.

In her new role, which she’ll assume in the coming months, Noble will take on responsibility for setting artistic direction across the company’s live touring and events business, driving expansion into new areas. She will oversee content creation, as well as the production of new events, while joining AEG Presents European Senior Leadership Team.

Noble also assumes responsibility for promoting and touring shows, with an initial focus on the U.K., followed by eventual expansion into Europe and other territories.

She reports into AEG Presents' U.K. CEO, Steve Homer, who said: “Professionally, this is a huge win for AEG and only strengthens our world-class reputation; I can’t wait to see the creativity and direction [Lucy will] bring to our AEG Presents business as we move forward on this exciting next phase in our journey.”