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AEG OPPOSES MSG SPHERE
3/14/22

AEG has issued a bid opposing Madison Square Garden’s proposed MSG Sphere in London, saying the venue’s planning application is “hopelessly inadequate.”

The venue is set to be built in East London next to Westfield Stratford City shopping center, mirroring a similar development in Las Vegas. AEG says the location is problematic due to it being close to three other major venues—London Stadium, Copper Box and AEG’s The O2—with crowds posing “a dangerous impact on local transport infrastructure.”

A planning application for the venue was submitted three years ago and the London Legacy Development Corporation (LLDC) will meet on 3/22 to decide its future.

AEG is calling on LLDC to refuse the application and encouraging the Major of London to formally oppose the project. “We believe that MSG’s scheme is fundamentally the wrong proposal, in the wrong location, and is technically seriously flawed,” a statement reads.

“Far from being conceived to reflect its east London context, MSG have taken their original concept developed for downtown Las Vegas and transposed it directly onto a tight and constrained site overlooked by hundreds of residential properties in Stratford.”

The promoter says the exterior of the MSG Sphere—an area of two hectares and more than 90 meters in height comprising a digital display of over a million LEDs—poses a potential health risk to local residents, with some living spaces set to look directly onto the imagery.