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BELLA TAKES THE ONE-DAY WARNER RECORD
New and massive (5/16a)
OLIVIA BRINGS IT
ON SNL
Coming-out party for a rockstat (5/16a)
WE’VE LOOKED AT CLIVE FROM BOTH SIDES NOW: GRAMMY PARTY PART 2
He's ageless and tireless. (5/16a)
WANT FRIES WITH
THAT HITS LIST?
It's a metaphor. (5/14a)
NEW RELEASES: STILL A COLE WORLD
Dude, that's some vertical leap. (5/15a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
Blighty Beat
RAP, HIP-HOP SOAR IN POPULARITY
4/15/21

Rap and hip-hop counted for more than a fifth of all UK singles consumption in 2020 while albums market share rose to 12.2%, representing all-time peaks for the genre, according to stats from British record label trade body The BPI.

The analysis, compiled from both purchases and streams of albums and tracks, reveals the huge growth of rap and hip-hop in recent years in the U.K. Back in the late '90s, BPI say the genre’s share of the singles market was just 3.6%, or less than six times its current level of 22%, while albums share sat at 2%. The popularity of the genre has waxed and waned since, but over the last six years, consumption has been on an upward trajectory—albums market share has risen from just 2.7% in 2014 when singles counted for 8.1%.

The stats come from The BPI’s All About the Music 2021 yearbook, which reveals that music released by British talent, including Headie One, Aitch, Nines and KSI, counted for just over a third (33.6%) of that 22% singles consumption. In 2020, seven of the year’s 21 Official Charts #1 singles were classified as rap/hip-hop, including tracks by Stormzy, Eminem and Cardi B

Last year, tracks by British breakthrough acts S1mba, AJ Tracey, Dave and Headie One all racked up more than 50m plays in the U.K. alone. All those artists—along with others such as Bugzy Malone, M Huncho and Young T & Bugsey—achieved over 100m U.K. plays across their catalogs in 2020.