Guillermo Ramos has been named General Manager of the newly launched Virgin Music Label & Artist Services U.K. He joins the division from Island Records, where he spent 10 years, most recently as VP Marketing.

In his new role, Ramos will work closely with Colin Batsa of EGA, MD Vanessa Higgins and the rest of Virgin Music’s senior U.K. team. During his time at Island, Ramos oversaw successful campaigns for numerous British breakthrough acts including Ben Howard, Dermot Kennedy, Disclosure, Mumford & Sons, Hozier and Sports Team.

He has also led chart-topping U.K. campaigns for an array of international global stars such as Ariana Grande, The Weeknd and Post Malone. Ramos started his career at independent PR company Anorak London.

“Guillermo is an exceptionally strategic executive, with a real flair for creativity and wonderful personal skills, which I know will mean he will fit right in with the warm and highly driven team we are extremely lucky to have at Virgin Music U.K,” Higgins said.