Quantcast
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

AND THE NOMINEES ARE...
The inevitable and the unexpected commingle. (11/25a)
TOP 100 WEEKLY MARKETSHARE:
THE TIGHTENING
Cue Archie Bell & the Drells. (11/24a)
STATE OF PLAY
IN THE U.K.
The first entry from our 2020 U.K. print special is now online. (11/25a)
AMAs TACKLED FOR LOSS BY SNF
Oof (11/24a)
MUSIC ORGS IMPLORE CONGRESS FOR HELP
The gang's all here. (11/24a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
ZOOM THANKSGIVING
We're virtually stuffing ourselves.
TRUMP'S LAWSUITS
He's lost 25 out of 26, and so tired of winning!
Blighty Beat
AN INSTRUMENTAL INVESTMENT
10/28/20

Tencent has purchased a minority stake in U.K.-based data-driven A&R platform, Instrumental. The investment will allow the company to expand its business in China and grow its label and publishing services.

As part of the deal, Tencent Holdings and Tencent Music Entertainment Group will both hold a minority stake in the business, alongside existing investors, U.K. venture builder Blenheim Chalcot and Warner Music U.K. 

In addition, Instrumental—which is used by all three majors and Live Nation—has entered into an exclusive relationship with TME in China, which aims to benefit the roster of independent artists licensing tracks into its frtyfve branded label services and publishing arm by reaching new audiences.

“This deal will allow Instrumental to accelerate our commitment to becoming an ‘artist first’ business, delivering insights and partnerships directly to the great talent discovered by our app,” Instrumental CEO Conrad Withey said. “That includes expanding our label and publishing services but also launching new products that meet the needs of high growth artists at the earliest stages of building a career in the music business including merchandise, digital live events and brand partnerships.”