NEW LIVESTREAMER DRIIFTS IN

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Blighty Beat

NEW LIVESTREAMER DRIIFTS IN

8/3/20

ATC Management's Ric Salmon and Brian Message have launched a new live concert production and promotion company, Driift, to livestream ticketed events. Beggars Group are founding investors and shareholders.

The company oversees ticketing, production, licensing, rights management and digital marketing for artists and their teams. Its next event will be a one-off worldwide performance by Biffy Clyro on 8/15 — the band will be playing their forthcoming album, A Celebration of Endings, from a Glasgow venue. Sleaford Mods are also lined up to play The 100 Club on 9/12. Further dates will be revealed over coming weeks, including a number of shows in North America.