YMU Group has grown its U.K. team with the appointment of Sarita Borge as Senior Artist Manager. She previously worked at First Access Entertainment, Atlantic and Ministry of Sound.
Based in London, Borge reports directly to Iain Watt, Managing Director of the company’s U.K. music division. In her new role, she will be overseeing a number of YMU’s existing clients while building her own roster of artists.
“Sarita is a highly respected music industry professional who brings experience and creativity to our team,” Watt said. “She is a passionate artist advocate with proven skills and her track record of success in both the U.S. and U.K. will provide valuable insight for us.”
During more than two years at First Access Entertainment, Borge worked within the company’s London and Los Angeles divisions across their roster of artists, including Ray BLK amongst others.
She started her career in the music industry at Kiss FM before moving into A&R at Ministry of Sound. After a three year stint as Label Manager of Asylum Records/Atlantic Records, Borge joined ROAR Global as artist manager.
