Who are the new U.K. acts the major label groups are making a priority this year?

UMG U.K. has Celeste, Inhaler, Mae Muller and Lola Young, and Easy Life.

Sony Music U.K. is working on Joy Crookes, Young T & Bugsey, Koffee, Morrison, AWA and Sam Fischer.

And the names primed to take center stage at Warner are Kojey Radical, One Acen, Ashnikko, Pa Salieu and Griff.